From time to time we all get stuck and find it hard to stay motivated or focused on achieving results. When this happens, we become unsure of the next steps. We end up procrastinating and possibly finding other less important things to do, rather than the activities that bring in results. I'm sure you've experienced that in the past, right?
We can even begin to question our goals and if we are doing the right thing but with a good dose of positivity and the right tools and techniques, we can quickly get back on track.
Below are 3 ways to become unstuck - and get you back on track with achieving your goals:
Take a step back
Rather than sitting and staring blankly at the screen, or trying to find other things to do, take a step back and look at the bigger picture. Remind yourself that this is temporary and it can easily be changed. It's not the end of the world.
Face the issue
Rather than avoiding the issue, face it head-on. If you have an important task such as creating a landing page, doing some prospecting or finding a new supplier but are worried it might go wrong then this could be holding you back. Face the fear and address the issue. In his book ‘Eat That Frog’, Brian Tracy talks about getting the hardest task done first (also known as the frog). You might find this book an inspirational way to take action and address your biggest challenge.
Even if you aren’t fully sure what to do, taking any action to get unstuck, even if it's not quite the result you wanted, will get you moving in the right direction. According to Brian Moran, “Once you start moving, you'll find your way.”
Break the activities down
Quite often we can be overwhelmed with a task - not knowing where to start and not knowing exactly what to do - but by breaking it down into bite-size chunks, activities become easier, and there is more clarity on what needs to be done. Having smaller activities that are completed quicker provides greater satisfaction as there is a feeling of progress.
When working with clients, I use a proven template called the Micro-tasking template to break down projects into smaller, more achievable and motivating tasks. To find out more, get in touch.
As Jim Kwik says in his book 'Limitless' - "inch by inch, it's a cinch, yard by yard, way too hard".
There are plenty of ways to reach out to your target audience and find the right people who are potential customers. Here are just a few ways to get you started:
Attend networking events
Where do people in your target market hang out? If they attend online or offline networking events then research upcoming events and join the ones that are most relevant.
Offer to speak on a Podcast or at an online event
What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold ther attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation.
Advertise in publications your target market reads
Your target audience might be fantical about certain publications and will be more open to reading your ads or featured article. Make sure to research this well and bear in mind that publications can be costly.
Use Facebook or LinkedIn Ads
Both Facebook and LinkedIn offer the ability to be specific in who you want to target. While Facebook allows you to target people based on their age, location, hobbies and interests and even their marital status, Linkedin allows you to target specific job titles and industries.
Start a blog
Write daily or weekly posts related to subject matter that will grab the interest of your target market. Spend time researching particular topics that you can write about and make sure the content adds value to your target audience! Using keywords also helps your content to be found by your target audience on Google.
Use Google Ads
Google Ads is a great way to be found by your target audience when they are actively looking for your business! Another great benefit of using Google Ads is that the prospect is more likely to buy as they are actively looking for a solution!
If you need help defining who your target audience is and how to reach them, why not jump on a free Discovery call with me to see how I can help? Book your Discovery call now.
2020 was very challenging for everyone but, as business owners, we are used to facing challenges to some degree, right?
With renewed hope in 2021, here are some inspiring quotes from business owners to inspire you, as a business owner, to help make sure that 2021 is a year of success. I've also included a couple of extra famous quotes that I like as well.
“Figure out the essence of what your business exists to deliver and then deliver that service or product exceptionally well”
- Dr. James Robertson, The Strategy Doctor
“You spend more waking hours at work than in any other activity. Life is too short, so why be unhappy? Take the ‘leap of faith’ and do what you love!"
- Steve Preston, the Career Catalyst
"Small changes can bring about huge change...
... Small changes being aware of our thought patterns can bring about huge change in how we feel. Mindfulness can help you to notice when your mind is adding to the stress rather than helping with it. Making small changes can help you to focus better and live more calmly and happily even in stressful times."
- Penny Metcalf, Penny Metcalf Mindfulness
"Sports stars achieve their goals and win medals working with great coaches. Business people can achieve their goals and ambitions too by working with a great coach"
- Steve Brooks, Marketing, Business & Retail Expert
"If you don't have a plan, you'll become part of someone else's plan"
"Writing down your goals and plans make you unstoppable. When you write down your goals, ink on paper, you tap into a powerful motivational force."
- Jeff Blount, Fanatical Prospecting
“As we start 2021 it's time to focus our businesses and ourselves - we need to focus our time smartly, prioritising the activities that give us the most satisfaction. Look at your tasks, tick off one action at a time then move onto the next – and if you don't need to do it, get someone else to!! DELEGATE!!
We can't always do it all, outsourcing enables you to achieve more!”
- Suzanne Cox & Kristy Roff – Get Ahead
"Taking control of your thinking and the stories you tell yourself are key in the pursuit of success and contentment"
- Vafa Taleban, Personal Revolution
...since it is inevitable that it is going to happen at some point, get it out the way early by acting quickly, and enjoy the learning that comes with it."
- Steve Birks, BizDash
"Growth comes at the point of resistance. We learn by pushing ourselves and finding what really lies at the outer reaches of our abilities"
- Josh Waitzkin, The Art of Learning
"The circumstances faced by thousands of businesses around the country would be untenable without the support of its team. And 'team' does not limit itself to immediate co-workers. Contractors, freelancers, suppliers, strategic partners, alliances - everyone in the business eco-system plays a vital role. It may be a cliche to say that teamwork makes the dream work but it's true. 2021 will bring our dreams to fruition if we involve and empower our circles of influence, our teams, to be part of the journey."
- Caroline Palmer, Raising the Baa
When it comes to staying focused on achieving results, having some form of accountability is a powerful way to keep you on track but, for many people, even the slight mention of accountability stirs negative feelings and a shiver down the spine.
In many corporate settings, accountability is seen as a case of joining meetings or having discussions around the topic of ‘why did we do this wrong and who is to blame’ or ‘whose fault is this?’.
This negative approach to accountability isn’t just confined to corporate work environments. High profile positions including CEOs, national football managers and high-stake industries are all positions where questions are asked if results aren’t achieved, and this form of accountability serves a great purpose.
It’s important to learn from mistakes, and that can only be done by understanding what went wrong and how a process or decision can be done differently to achieve better results. But it can also de-motivate and discourage individuals from taking brave actions or calculated risks that could yield great results.
It shouldn’t be about blame, and it should be positive
Unfortunately, the way many people and businesses approach being accountable has left the word ‘accountability’ with a negative perception that it doesn’t deserve. When supporting my clients I refer to ‘Positive Accountability’ which is about encouraging, supporting and motivating them to achieve their goals.
Positive accountability is less about blaming someone for what has happened (or not happened) and more about providing inspiration and celebrating success, no matter how small that success or achievement is.
It still holds individuals feeling responsible but in a positive ‘you’ve got this! way. Positive accountability, when focusing on achieving goals, involves having a single person or group of people that you share your progress with, and they support you as you progress towards your desired results. There are various ways you can do this which I will discuss later.
So, does accountability work?
Yes, it does. There is plenty of research and evidence that having someone hold you positively accountable when trying to achieve your goals increases the chances of success.
It’s worth pointing out that it’s important to have the right goals first. If your goals aren’t challenging enough or are too challenging, then success is a lot harder, no matter whether you use accountability or not.
According to a study by The American Society of Training and Development (ASTD), the chances of achieving your goals increase by up to 95%. When I first saw that statistic, I had to re-read it. It’s not a 30, 40 or 50% greater chance… it’s 95%, and even if everyone reacts differently to accountability, the chances of it helping create success are massive.
How will you use positive accountability?
There are many ways you can use accountability to achieve success. Here are a few ideas to consider:
Buddy system: partner up with a like-minded individual and share your goals and progress. Make it a social event and meet up regularly (remotely if necessary) and inspire each other.
Weekly Accountability Sessions: Meet up weekly with a group of individuals on a group call and share your inspirations. These sessions are short and focused, with each session lasting up to 20 minutes. If you would like to know more about weekly accountability sessions, get in touch.
A Mastermind: These sessions tend to take place once a month and bring together like-minded people with similar challenges. They aren’t solely focused on accountability but can be inspiring and motivating as well as providing support for solving specific challenges your business might have.
Coaching or mentoring: Having a coach, whether it’s a business coach, life coach, lifestyle coach or career coach - you will get personal support and motivation with achieving your tailored goals. If you are looking for individual support for business growth then get in touch.
Accountability works! It’s proven to, but it must be focused on being positive. To achieve real success it must be coupled with properly thought out goals. Find out how to set the right goals with this free eBook - How to set goals that get results.
The author Darren Hignett has a wealth of experience and knowedge on effective sales and marketing with 7 different books on Amazon as well as experience running a digital marketing business.