There are plenty of ways to reach out to your target audience and find the right people who are potential customers. Here are just a few ways to get you started:
Attend networking events
Where do people in your target market hang out? If they attend online or offline networking events then research upcoming events and join the ones that are most relevant.
Offer to speak on a Podcast or at an online event
What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold ther attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation.
Advertise in publications your target market reads
Your target audience might be fantical about certain publications and will be more open to reading your ads or featured article. Make sure to research this well and bear in mind that publications can be costly.
Use Facebook or LinkedIn Ads
Both Facebook and LinkedIn offer the ability to be specific in who you want to target. While Facebook allows you to target people based on their age, location, hobbies and interests and even their marital status, Linkedin allows you to target specific job titles and industries.
Start a blog
Write daily or weekly posts related to subject matter that will grab the interest of your target market. Spend time researching particular topics that you can write about and make sure the content adds value to your target audience! Using keywords also helps your content to be found by your target audience on Google.
Use Google Ads
Google Ads is a great way to be found by your target audience when they are actively looking for your business! Another great benefit of using Google Ads is that the prospect is more likely to buy as they are actively looking for a solution!
If you need help defining who your target audience is and how to reach them, why not jump on a free Discovery call with me to see how I can help? Book your Discovery call now.
The author Darren Hignett has a wealth of experience and knowedge on effective sales and marketing with 7 different books on Amazon as well as experience running a digital marketing business.