There are plenty of ways to reach out to your target audience and find the right people who are potential customers. Here are just a few ways to get you started:
Attend networking events Where do people in your target market hang out? If they attend online or offline networking events then research upcoming events and join the ones that are most relevant. Offer to speak on a Podcast or at an online event What do you have to offer that you feel could be of value to those you are trying to reach out to? Present a short talk or slide show on a helpful topic. Be sure you present something of value to the group. What helpful tips or other material would hold ther attention, and entice them to learn more about you and what you do? Just give them a small taste of your skills and knowledge. Chances are, they will want to talk to you after the presentation. Advertise in publications your target market reads Your target audience might be fantical about certain publications and will be more open to reading your ads or featured article. Make sure to research this well and bear in mind that publications can be costly. Use Facebook or LinkedIn Ads Both Facebook and LinkedIn offer the ability to be specific in who you want to target. While Facebook allows you to target people based on their age, location, hobbies and interests and even their marital status, Linkedin allows you to target specific job titles and industries. Start a blog Write daily or weekly posts related to subject matter that will grab the interest of your target market. Spend time researching particular topics that you can write about and make sure the content adds value to your target audience! Using keywords also helps your content to be found by your target audience on Google. Use Google Ads Google Ads is a great way to be found by your target audience when they are actively looking for your business! Another great benefit of using Google Ads is that the prospect is more likely to buy as they are actively looking for a solution! If you need help defining who your target audience is and how to reach them, why not jump on a free Discovery call with me to see how I can help? Book your Discovery call now. 2020 was very challenging for everyone but, as business owners, we are used to facing challenges to some degree, right? With renewed hope in 2021, here are some inspiring quotes from business owners to inspire you, as a business owner, to help make sure that 2021 is a year of success. I've also included a couple of extra famous quotes that I like as well. Enjoy! “Figure out the essence of what your business exists to deliver and then deliver that service or product exceptionally well” - Dr. James Robertson, The Strategy Doctor https://the-strategy-doctor.com/ --- “You spend more waking hours at work than in any other activity. Life is too short, so why be unhappy? Take the ‘leap of faith’ and do what you love!" - Steve Preston, the Career Catalyst www.steveprestonthecareercatalyst.com --- "Small changes can bring about huge change... ... Small changes being aware of our thought patterns can bring about huge change in how we feel. Mindfulness can help you to notice when your mind is adding to the stress rather than helping with it. Making small changes can help you to focus better and live more calmly and happily even in stressful times." - Penny Metcalf, Penny Metcalf Mindfulness www.pennymetcalf.com --- "Sports stars achieve their goals and win medals working with great coaches. Business people can achieve their goals and ambitions too by working with a great coach" - Steve Brooks, Marketing, Business & Retail Expert LinkedIn Profile --- "If you don't have a plan, you'll become part of someone else's plan" "Writing down your goals and plans make you unstoppable. When you write down your goals, ink on paper, you tap into a powerful motivational force." - Jeff Blount, Fanatical Prospecting www.jeffblount.com --- “As we start 2021 it's time to focus our businesses and ourselves - we need to focus our time smartly, prioritising the activities that give us the most satisfaction. Look at your tasks, tick off one action at a time then move onto the next – and if you don't need to do it, get someone else to!! DELEGATE!! We can't always do it all, outsourcing enables you to achieve more!” - Suzanne Cox & Kristy Roff – Get Ahead www.getaheadva.com --- "Taking control of your thinking and the stories you tell yourself are key in the pursuit of success and contentment" - Vafa Taleban, Personal Revolution www.personalrevolution.online --- "Fail Fast... ...since it is inevitable that it is going to happen at some point, get it out the way early by acting quickly, and enjoy the learning that comes with it." - Steve Birks, BizDash www.bizdash-uk.com --- "Growth comes at the point of resistance. We learn by pushing ourselves and finding what really lies at the outer reaches of our abilities" - Josh Waitzkin, The Art of Learning --- "The circumstances faced by thousands of businesses around the country would be untenable without the support of its team. And 'team' does not limit itself to immediate co-workers. Contractors, freelancers, suppliers, strategic partners, alliances - everyone in the business eco-system plays a vital role. It may be a cliche to say that teamwork makes the dream work but it's true. 2021 will bring our dreams to fruition if we involve and empower our circles of influence, our teams, to be part of the journey."
- Caroline Palmer, Raising the Baa www.raisingthebaa.com |
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February 2022
AuthorAuthor Darren Hignett has a wealth of experience and knowedge on achieving results with 10 different books on Amazon as well as experience running a coaching and digital marketing business. |